Baking From The Heart

We are dedicated to baking the very best pastries and cakes. We take extra care in selecting quality ingredients to craft delicious, wholesome confections. All of our creations are made from scratch and baked fresh each day.

Passion and Quality

WE CREATE DELICIOUS MEMORIES

In our kitchen passion, quality, decadence, and, of course, butter and sugar, all come together to create beautiful and delicious works of art. From our cookies to our pastries & cakes, we promise your event will be made sweeter with our creations each and every time!

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Ashley Beesley
Owner/Operator

"Choose us and we promise to make your event sweeter."

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Interested in Having a Taste?

FIND US AT A LOCATION NEAR YOU!
Belle Vie Coffee
The White Hart
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Forest Farmers Market
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Belle Vie Coffee
The White Hart
Forest Farmers Market
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Customer Testimonials

PLEASE LEAVE A REVIEW HERE, WE'D LOVE TO HEAR FROM YOU!
a angus
a angus
2024-02-06
The samples were SO GOOD, I was so excited for my cake and cupcakes for my wedding, the cake itself was okay but the cupcakes almost tasted burnt and were definitely overcooked. The icing was great as always!
Allison Buhler
Allison Buhler
2024-02-04
My husband and I found Ashley at the Lynchburg bridal expo in January of 2023. We used her for our wedding in October of 2023. She was wonderful to work with! There are so many options for flavors. The mini cupcakes and cookies were fantastic and our cake was beautiful. Highly recommend!
Jessica
Jessica
2024-01-15
I used Sweet Indulgence for my wedding and I cannot say enough good things about them! I had a dessert bar and a cutting cake. Ashley was so patient with me when trying to decide what I wanted, and she was so thorough in explaining how the process works. She was always quick to respond to my emails. The presentation of the desserts was incredible and they tasted amazing!! I highly recommend the apple rum cake and pecan pie! She captured my vision for the cake beautifully! The cake was incredibly moist and the icing was not too sweet! I highly recommend this company for your baking needs! I will be using them again in the future!
Bill M
Bill M
2023-12-17
Best custom cake bakery/chef In Lynchburg. Worked out great for my wife’s 50th birthday party, and the chocolate raspberry flavor was awesome.
Samantha Simmons
Samantha Simmons
2023-11-23
Ashley and her staff are always so helpful and their pop tarts make my families weekends!
Ashton Waldron
Ashton Waldron
2023-11-04
I used Sweet Indulgence Bakery to order our wedding cake and cupcakes for our guests. The first time my now husband and I tasted samples from Ashley, we were blown away by the softness of the cake to the delicate yet tasty italien meringue buttercream. When finding someone to cater the cake and cupcakes for our wedding, we knew we didn’t want the standard white cake and white icing. The choices of flavors not to mention fall flavors that would compliment our fall wedding we’re right on par with what we were looking for. I have to mention the italien meringue buttercream further. I have a huge sugar tooth. The italien meringue will satisfy the taste buds of both you sugar fiends and those that watch their sugar intake. It is so light and creamy that it will make anyone want to dance in their seat while eating it. In all, Ashley and her bakery exceeded our expectations and we thank her for all she did for us for our special day.
Jessica Bucker
Jessica Bucker
2023-10-10
I ordered a cake from Sweet Indulgence for a baby shower I was hosting. Ashley was a great communicator-she was quick to respond via email and described exactly what I was looking for in the invoice. The cake was so beautiful!! I was very impressed. Not only was it stunning, it was also delicious. Truly one of the best tasting cakes I've ever had! So thankful to have found Sweet Indulgence and will order again for all my future cake needs.
Melanie Thomas
Melanie Thomas
2023-09-07
When I tell you Ashley is AMAZING she truly is. My son just started college at Lynchburg university far from his NY home this was also his 1st birthday without his twin sister and Ashley did an AWESOME JOB he loved it and it was so beautiful. THANK YOU SO MUCH ASHLEY ❤❤❤❤
frances herbert
frances herbert
2023-09-03
Ashley, thank you again for saving the celebration! Thank you for making it possible to surprise my husband with his favorite cake!! It was a pleasure to meet you, a pleasure doing business with you and a huge pleasure eating the delicious Red Velvet cake. My husband was so surprised! This cake was perfect!! So delicious!!
Justin Kelley
Justin Kelley
2023-08-28
This year my wife's birthday was saved by many people coming together and bringing as much joy and happiness as they could. After a disastrous first attempt I strived to make a new birthday for my wife. A zoo trip was booked, dinner planned, and all we needed was a cake. I wanted to get her a birthday cake that would help her to forget the first attempt. One that would last in her memory and be the one she thinks of when she thinks of turning 38. In comes Sweet Indulgence Bakery. This had to be a beautiful masterpiece and Ashley was more than ready for the task. The cake she created based on my simple idea was beyond what I could have hoped for. The day came and the zoo was enjoyed. Dinner was eaten. Then came the moment we all waited for. The beautiful teddy bear with a purple bow tie came around the corner greeting my wife with two small candles on top indicating her age. The face of child like joy that she expressed was beyond priceless. Tears of happiness and love filled her eyes and she began to laugh at the little brown bear as it came to her as we sang the timeless song of Happy Birthday. After the ceremony ended and wishes were made we gave her the requested piece she hoped for. The smile as she made her first bite let all of us know that this cake was as decadent as it was beautiful. We all dug in! Thank you Ashley Beasley and Sweet Indulgence Bakery Team for making the perfect cherry to the top of my wife's birthday! We will definitely see you again for another soon. We have 3 kids that have now requested that their cakes are made by you 😂.