About Our Passion

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Our Start

Sweet Indulgence began in Guam in 2009 as Sweet Temptations. While our name and location have changed, and our business has grown, our priorities remain the same; to give our clients the best service and product! We believe our clients are the backbone of this company and deserve only the best in return. Our success is credited to the continual support they give.

Here at Sweet Indulgence, helping our community is among our greatest values. The support from our clients has enabled us to help our community in small ways including: donating cakes and treats to BACA kids, Angel Tree ministry, Wounded Warriors, and the non-profit "Truckin' for Troops" organization. With our clients' continued support, we hope to continue serving our community in even bigger ways.

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The Pastry Chef

Ashley Beesley is from St. Louisville, a tiny, one-horse town in central Ohio. Growing up, she was always known as “the baker” among her family and friends.

With a passion that was ignited and fueled in her grandmother’s kitchen, Ashley established Sweet Temptations in 2009 in a tiny kitchen in Guam. In 2012, by her customer’s popular vote, Sweet Temptations became Sweet Indulgence. Ashley has over 17 years of experience and has served as an Executive Pastry Chef in two corporate bakeries. She also serves as a Pastry Supervisor at the Augusta National Golf Course during the Masters Golf Tournament.

Today, Ashley produces quality French pastries and cakes for the greater Lynchburg area. Above all, her passion, creativity, and drive in the industry shows in the quality and taste of her creations. With no culinary degree, she sets the example for up-and-coming pastry chefs; proving that with a little hard work, drive, and passion, you can achieve your dream.